Need a qualitative research strategy to help build your business? See how we can help

About Us

Connecting with the mind and opening hearts.


H.I. Thomas Group provides powerful customer insights through the use of cutting-edge qualitative and ethnographic market research.

For the past 25 years, H.I. Thomas Group has been on the forefront of the market research industry, working with some of the largest and most influential brands in the B2B and B2C arenas to discover powerful qualitative consumer insights through the use of cutting-edge market research techniques.

We are made up of a group of highly experienced market research professionals and strive to use our expertise to create comprehensive qualitative market research strategies to give our clients the customer insights they need to grow their business. Our highly scientific methods are used to uncover useful marketing insights for our clients through the use of ethnography, consumer behavior research, biometric research, focus groups, IDIs (In-depth Interviews), consumer eye tracking and more.

Our leadership is highly credentialed and brings instills every research project with unique energy, sophistication, wisdom and courage. Our specialty is using the principles of scientific methodology to uncover useful qualitative marketing insights for our clients. Our unique process helps us to “connect with consumers’ minds and open their hearts,” so we can provide the foundational insights that drive market success.


H.I. Thomas Group works with some of the top brands across the country to deliver qualitative and ethnographic market research solutions.

We offer a full range of qualitative market research services, including path to purchase studies, buyer behavior analysis, retail / selling environment assessments, concept evaluations, new product development and more.

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