Our Market Research Solutions
H.I. Thomas Group offers a full range of qualitative and ethnographic market research solutions to some of the most influential brands in the B2B and B2C sectors.
Your brand’s unique problems require a custom research approach. Our propriety qualitative market research processes are designed to provide insights to help you make critical strategic decisions by understanding your consumer on a very deep level. As experienced market research experts, we provide a 360-degree understanding of your consumers so you can forge YOUR PATH FORWARD in a completely informed manner.
- Brand and Positioning Development
- Concept Development
- Consumer Journey Map and Brand Touchpoint Research
- Creative Development
- Design To Value (DTV) Research
- Internal Employee Research
- Menu Board Optimization
- New Product Development
- Packaging Communications
- Retail Environment Assessment (including new store templates)
- Segmentation (Pre and Post Qualitative)
- Special Audiences & Sensitive Topics (e.g., handicapped; caregivers; chronic disease patients;sensitive topics; showering and bathing behavior, etc.)
- Shopper Insights