Need a qualitative research strategy to help build your business? See how we can help

Our Market Research Solutions

H.I. Thomas Group offers a full range of qualitative and ethnographic market research solutions to some of the most influential brands in the B2B and B2C sectors.

Your brand’s unique problems require a custom research approach. Our propriety qualitative market research processes are designed to provide insights to help you make critical strategic decisions by understanding your consumer on a very deep level. As experienced market research experts, we provide a 360-degree understanding of your consumers so you can forge YOUR PATH FORWARD in a completely informed manner.

  • Brand and Positioning Development
  • Concept Development
  • Consumer Journey Map and Brand Touchpoint Research
  • Creative Development
  • Design To Value (DTV) Research
  • Internal Employee Research
  • Menu Board Optimization
  • New Product Development
  • Packaging Communications
  • Retail Environment Assessment (including new store templates)
  • Segmentation (Pre and Post Qualitative)
  • Special Audiences & Sensitive Topics (e.g., handicapped; caregivers; chronic disease patients;sensitive topics; showering and bathing behavior, etc.)
  • Shopper Insights

Testimonials from Leading Companies and Brands.

D. Miller, Consumer Insights Manager
MTD Products
“I’ve worked with H.I. Thomas Group on several important qualitative market research projects and each project was an exceedingly positive experience. From upfront project design and development, through the execution phase, to analysis and reporting, their contributions were truly invaluable. Throughout each project, they were highly engaged with our team and provided constructive feedback and suggestions to ensure that all objectives were met and that results were both insightful and actionable. As a moderator, Helen has an exceptional rapport with respondents and makes them feel comfortable and helps them to open up to provide the best results. She makes the discussion fun and is able to draw out deep attitudinal and behavioral insights which invariably lead to a comprehensive understanding of consumer needs, wants and motivations. They are a pleasure to work with and I strongly recommend them to anyone looking for highly competent qualitative market research professionals.”
C. Gilbert, Principal Designer
Moen Incorporated
“I have worked with H.I. Thomas Group for over 10 years. They have conducted ethnographic research studies including in-home interviews where they connect with the research participants to dive deep into what really motivates their behavior. They have also conducted numerous qualitative interviews to gain consumer insights towards new product concepts and designs. They easily connect with the participants, can quickly grasp new product concepts and are great at conveying those concepts in simple terms that participants can understand. I enjoy working with H.I. Thomas Group and respect their professionalism.”
A. Horst, Director of Brand Marketing
TTi Floor Care North America
“H.I. Thomas Group is a joy to work with. Every step in the research experience holds a reward at the end of the day. Each new market research project brings with it the anticipation of discovery – of a new consumer insight, product attribute or brand truth. You can feel the energy as their team approaches each project, dissects it and formulates a plan. To watch as they execute their market research plan is like watching a finely choreographed performance. The customer insights they draw from each subject are all compelling and actionable. H.I. Thomas Group is truly masters of their craft. The results garnered from their work are only rivaled by their detailed reporting and follow up. I would highly recommend H.I. Thomas Group — not only for their exceptional results but for the incredible experience they provide to those lucky enough to collaborate with them!”

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