Need a qualitative research strategy to help build your business? See how we can help

Combining Methods

OUR METHODOLOGY

Combining Methods for the Full Story

One of our biggest strengths is combining methods for more powerful insights.  Working in partnership with our eye-tracking, neuroscience, and virtual aisle strategic partners, we combine high-tech research solutions with our in-depth approach to understanding behavior.  This offers a 360-degree understanding of consumer decision making.  Here are just a few examples of our past partnerships:

  • While seated in the cars of quick-serve restaurant customers as they approached the drive-thru menuboard, we were able to combine ethnographic research with mobile eye-tracking.  The results helped our Client design a new approach that more efficiently uses menuboard real estate, and increases sales of lower performing items.
  • Combining a virtual retail aisle that displayed over 100 snack options, with mobile eye-tracking, and IDIs to understand how brand, price, package design, and other variables influence choice and grab attention in the ever-evolving snack category.
  • Using mobile eye-tracking and IDIs across three mock shelf sets, to understand which of the three shelf concepts yields the most efficient search pattern, and best experience for shoppers.

Request the H.I. Thomas Case Study Report

Your Name: Required

Your Email: Required

Company:

You will receive an email with the Case Studies Report attached.

Share this page

Need qualitative customer insights to help build your business?