Combining Methods for the Full Story
One of our biggest strengths is combining methods for more powerful insights. Working in partnership with our eye-tracking, neuroscience, and virtual aisle strategic partners, we combine high-tech research solutions with our in-depth approach to understanding behavior. This offers a 360-degree understanding of consumer decision making. Here are just a few examples of our past partnerships:
- While seated in the cars of quick-serve restaurant customers as they approached the drive-thru menuboard, we were able to combine ethnographic research with mobile eye-tracking. The results helped our Client design a new approach that more efficiently uses menuboard real estate, and increases sales of lower performing items.
- Combining a virtual retail aisle that displayed over 100 snack options, with mobile eye-tracking, and IDIs to understand how brand, price, package design, and other variables influence choice and grab attention in the ever-evolving snack category.
- Using mobile eye-tracking and IDIs across three mock shelf sets, to understand which of the three shelf concepts yields the most efficient search pattern, and best experience for shoppers.