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Our Team

Helen Thomas
President

Curious by nature, Helen started H.I. Thomas Group in 1994 after heading up the qualitative research department of a major branding agency. The qualitative research path has led her to many adventures, awards and speaking engagements. She is best known for her empathic communication skills to quickly put respondents at ease and get them to open up to her on a personal level.

  • Winner of Industrial Design Excellence Award (IDEA) “Gold Award” in the Research Category, 2003.
  • Personally trained in the Laddering technique by Dr. Jonathan Gutman.
  • Conducted tens of thousands of focus groups, IDIs (In-Depth Interviews), IHUTs (In Home Use Test) and shopper immersions.
  • Helen took “in context” to an extreme while conducting employee focus groups with “roughnecks” inside the Arctic Circle (and lived to tell about it).

John Thomas
Managing Partner

John is a marketing strategist who understands how to use insights to improve products, services, branding, communications and selling environments. He is skilled at guiding his clients into the proper next steps rather than just delivering results. John is best known for being the level-headed statesman, respectfully sharing his wisdom with insight-thirsty clients.

His favorite quote is from Thomas Kuhn, author of The Structure of Scientific Revolutions: “What a man sees depends both upon what he looks at and also upon what his previous visual-conceptual experience has taught him to see.”

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